On 31 March, 2017, Gilbert Baker the creator of the iconic Rainbow Flag sadly passed away. Mr. Baker was both an LGBTQ activist and artist, and was known for helping friends create banners for protests and marches. To honor the memory of Gilbert Baker, NewFest and NYC Pride partnered with Fontself to create a free font inspired by the design language of the iconic Rainbow Flag, the font was named 'Gilbert' after Mr. Baker.
Partners: NYC Pride, NewFest, Fontself, Animography.net
Agency: Ogilvy New York
Art Direction: Chris Rowson
Font Design: Robyn Makinson
Korean Font Design: Youri Hwang